Thursday 26 April 2012

Assessment Three - Factual Story Telling

The Day His Life Began.
By Erica Stacy.

The bell rings. Every day there was that mindless tone that reminds him of the reality that must be faced. Every day, that one reality he wished to escape. The lingering whispers passed behind his back were worse than the ones that were made blatant to his face. He only wished to escape or even better, be understood. The bell rings for a final time with hope that maybe tomorrow would be different but it also meant returning to a place that was equally as cold as the one he was leaving. 


It began in high school, new people, new subjects, new direction, new feeling and emotion. He had left what very few friends he had behind when they were sent by their parents to more expensive private educations. He was left with what he hated most, public education. He felt a lack of acceptance immediately. He was different, he had come from an all-boys college and was now suddenly thrown into what seemed to be a unisex, unstructured and out of control zoo. 

Thoughts would plague his mind every now and then. Maybe it was because he dressed or groomed himself properly, maybe because he used a satchel instead of a backpack or maybe it was because he wore a knit sweater instead of a hoodie. Maybe it was these few things that forced the male students of this school to not appreciate him. They snickered as he passed and yelled vulgar comments once he was an appropriate distance so he had no chance to respond. 



He was interested in fashion, the current trends and threads were so intriguing. He wanted to be a model, work in the industry and most importantly be with people that shared his thoughts and opinions. He wanted to be with those who understood. The females were not as horrible as the males. There was a selected handful that made that hell hole worth being in. The other girls just ignored him or encouraged the males to continue the hurt. 

Once returning home there was no one. His father worked in the mines as an electrician and barely had time to share a coffee when he returned for that short time before he had to leave for another unknown amount of time. His mother was one of his best friends. She once loved to travel and socialize. Now she stayed at home to mother her four children. But home always felt so cold, there was almost never enough time for him with three other children much younger than himself that needed his entire mother’s attention. So he stayed in his room and dreamed of the life he desired. 

Four years passed and finally the last year of high school arrived. These four years felt like a life time but he knew this life was only to begin. It was this year that would make him and change everyone’s perception of him forever. He never quiet grasped after all this time why those people were still immature enough to call him names or accuse him of actions that had never taken place. He was none of this; it was far from the truth. 

It was the last day of school, ever. No rules, no responsibility, no nothing. The school was in chaos and as the bell rung that morning he knew it would be the last he would have to hear the tone he dreaded most. He would finally be free. Free of judgement and free to be his own person without being looked down upon by majority of his peers. He could finally have the one thing he wanted most. 

He approached his final class. Escaping this place almost in his grasp. Walking through the corridor toward his classroom there was an unusual silence for how chaotic this day had been. He placed his hand on the handle and proceeded to enter the room. He stared at the whiteboard in shock, disbelief and mostly anger. In bold, block letters was written the most insulting, vulgar and hurtful thing he had ever read. The class erupted as he stood there. He felt he had finally been pushed too far; it had been four years without him standing up for himself. Four years with not one of those people knowing the truth. He realized at this point that not one of these people mattered. The chance of seeing any of their faces ever again were close to zero. 

He strode toward the whiteboard, wrote an equally insulting comment in response and said things he to this day is not proud of. He threw the marker onto the desk and slammed the door behind him. As the door closed behind him and he walked away he knew after this moment his life could begin. He finally said what he wanted to say for all these years and he felt free. Finally. 

Two years later he is living his dream. He gained an internship at a fashion magazine in Melbourne and has moved there to live with three others who too share his passion. He works nights at a popular bar where he met his now girlfriend of one year. He is finally happy. Those rumours and insults that once made him feel like nothing have shaped him to rise above the rest and have pushed him to follow his dream to become the person he is today. After all, what does not kill you makes you stronger, right?

Monday 23 April 2012

Lecture 8 - Ethics

Running slightly late and out of breath I arrived at old faithful E109 to be mused my the topic of Ethics. Alternatively, this weeks lecture was presented by Dr John Harrison to whom has worked in a variety of areas of journalism and communications such as print, radio and television as journalist, editor and producer. We began, for what was not the first time during my time in this room, with a brief history on Forgan Smiths E109. Originally this particular room was used by General Douglas MacArthur as a map room during WWII. After this historical recap Dr Harrison began on the topic of ethics in relation to media. 

We were all given a sheet divided into four quadrants outlining good taste and bad taste along with ethical and unethical. We were then shown five poster advertisements and five video advertisements and asked to consider what category they fell under. Results were surprising but then again reasonable and all based upon opinions and beliefs.

But how does one conclude what is correct or incorrect advertising? Dr Harrison explained that all ethical questions fall under three (and only three. ever.) categories known as deontonology, consequentialism and virtue ethics.

Deontonology- essentially rules, principles and duties. All ethnics codes are deontological meaning that "you will do the right thing by following these rules." 
Consequentialism- essentially getting the good/correct outcome is ultimately the top priority, the end justifying the means. It is the greatest good for the greatest number.
Virtue Ethics- essentially is about the goodness (aka happiness) coming from good habits. These habits being virtues such as courage, justice, temperance and prudence. These habits of character are the "golden means" of behaviour.

After looking into the three ethics categories we then briefly looked at various rules that governs the code of ethnics. In Australia there are a vast amount of associations that uphold ethical standards, the four most relevant being: 
  • MEAA (Media and Entertainment Arts Alliance) 
  • PRIA (Public Relations Institute of Australia) 
  • AFA (Advertising Federation of Australia) 
  • AANA (Australian Association of National Advertisers) 

These codes ensure that all standards for advertising are upheld. We only very briefly went over codes as time was short and time for Q&A had to be allowed for. However we were left with the principles of the MEAA which are honesty, fairness, independence and respect for the rights of others. All in all this lecture proved interesting, it is always a good change to have a alternate lecturer to mix things up a bit.

Thursday 19 April 2012

Lecture 7 - Public Media

After our all too short Easter holidays it was time to drag myself back to University and get back to work. Fortunately enough the only class I had to attend was a JOUR1111 lecture. This lecture on Public Media was a continuation from the prior Commercial Media. Public Media and Commercial Media are very contrasting to one another and summed up by a quote by Nigel Milan when he stated "the difference between commercial broadcasting and public broadcasting is the difference between consumers and citizens." It is Public Media's  mission to serve or engage the public.

The most notable aspect of Public Media is that the profits go back to the company in contrast to Commercial Media where the money made is presented to the shareholders. As there are no shareholders in Public Media then this issue is erased. Public Media is made for the people by the people and focuses more on what is important over what might be interesting. In Australia we have two sources of Public Media in the form of radio and television broadcast from SBS and ABC.  


ABC was founded in 1929 as a "nation building project." Since this time the ABC has grown to successfully  have four television channels and numerous radio channels. ABC's television channels are filled with excellent   Australian programs, my personal favourites being The Gruen Transfer, The Chasers War on Everything and Angry Boys. SBS was established in 1980 as a "multicultural" channel and was fully funded by the public. It was designed to multilingual and multicultural television and radio to inform, educate and entertain the community in order to reflect Australia's growing multicultural society. There are various other sources of Public Media across the globe, for example CBC and PBS in North America, BBC and Channel 4 in the United Kingdom and TVNZ in New Zealand. 


An essential component of Public Media is that it must have public value. As mentioned before Public Media focuses on what is important breaking news over what celebrities are eating for breakfast. This means that news stories presented by Public Media are often more researched, have more detail and are more reliable than stories presented by Commercial Media. According to BBC there are four components to public value, those being:

1. Embedding a public service ethos
2. Value for licence fee money
3. Weighing public value against market impact 
4. Public consultation 

Public Media has four major functions of nation building, national heritage, national identity and national conversations. Further proving how Public Media is focused on the people and it's culture. However there are a handful of issues relating to Public media. The main issue being that of funding. Public Media get some funding from the Australian government through tax money which shows they are owned by the Australian people. Nonetheless, Commercial Media organisations have been seen to be receiving funding from the Government also. This has caused controversy amongst those involved. 

After being shown the functions of Commercial Media and Public Media it is difficult to draw to the conclusion as to which is the better media type. Public Media is based on getting what matters across and is for the people of the nation where as Commercial Media is a business doing what it can to make money to keep its' audience entertained. Personally, I think that there is a good balance between the two in my life watching ABC for news (and some entertainment) and commercial stations for entertainment. In the end it is up to what personally the viewer appreciates.  

Top 10 Facts About Cat Anatomy

Cats may seem like a simple house pet, however they are quite complex and intelligent creatures! Here are the top 10 most interesting facts about the anatomy of cats:

1. Cats have 220° field of view where humans only have 180°

2.Cats' sense of smell is 14 times stronger than that of humans.

3. Cats have 30 permanent teeth, while adult humans have 32.

4.Cats have 30 vertebrae, while humans only have 25.

5.Cats have 230 bones in their bodies, this is 24 more than humans.

6.Cats have a body temperature of between 101 and 102.2 °F (38 and 39 °C).

7.The lifespan of cats are usually between 15 and 20 years.

8.Cats have a heart rate of between 120 - 240 beats per minute. (This varies highly between different breeds cats)

9.Cats have a top speed of about 30 mp/h (48.28 km/h).

10.The print on a cat's nose is like that of a fingerprint of a human, each is unique.




Thursday 5 April 2012

Cat Clip 3#


Lecture 6 - Commercial Media

Upon arriving to today's' lecture, which also happened to be on my birthday, we were informed that we would be learning about Commercial Media vs Public Media. This topic was to be spread over two sessions so the main focus of this lecture was Commercial Media.


Commercial Media expands over a variety of media types that are no government funded. This includes online sources, broadcast radio or print. On Australian TV, the stations that are classified as commercial include Channel 7, 9 and 10. Other TV stations such as SBS and ABC rely and tax payer funding (Public Media) to stay up and running. These two stations are Public Media and therefore are not part of this particular strand of Commercial Media. Other Free-to-Air stations such as 7mate, Gem, Go! etc. are classified as Commercial Digital Media. The focus of Commercial Media is simple - to make money. This can be seen through pay per view organizations Austar and Foxtel who play major parts in this area.



Basically there will always be competition between television channels. They are constantly trying to top one another by differentiating their service. A channel targets a particular audience and designs the program in order to engage with that targeted audience through their common interests. For example Channels 9 and 7 aim their programs to a more mature audience in comparison to Channel 10 who have targeted a younger audience. This can be seen through programs such a The Project which is designed to make news more interesting to this audience type.


The reading that was provided in Simon's book Commercial Media describes the long lasting rivalry between Channel 9 and Channel 7. This is reinforced by the fact that there has never been one story that Channel 9 has done that Channel 7 has not done also. This seems a strange concept, that both Channels would have such similar programming. This returns us to the issue of competition and the drive of money.

This raised two important questions of;
1. Can commercial media deliver in their role to be profitable and socially responsible?
2. Is it all about the mighty dollar?

In my opinion I would say that it all comes back to the dollar and how much can be gained for the organization. It will be interesting to see the next lecture on Public Media and how it is different from Commercial Media.